CW Asset Finance operates under FCA regulation as an Appointed Representative. CW Asset Finance is an Appointed Representative of Rural Finance Limited (FRN 630701). Rural Finance Limited is authorised and regulated by the Financial Conduct Authority. Rural Finance Limited is a credit broker and not a lender.
Being an Appointed Representative means Rural Finance Limited, as the authorised principal, takes regulatory responsibility for the regulated credit broking activities CW Asset Finance carries out. The arrangement is recorded on the Financial Services Register, which anyone can search free of charge on the FCA’s website using the firm reference number 630701.
CW Asset Finance is a credit broker, not a lender. That means no money is lent to you directly. Instead, your requirements are matched to lenders on the panel, and any credit agreement you sign is between you and the lender.
If something goes wrong, there is a published complaints procedure on the website setting out how to raise a complaint and what happens next. The site also carries a treating customers fairly statement covering the standards you should expect.