Get an accurate picture first. Work out exactly what cash you have, what must be paid in the next few weeks and what is genuinely due in. Then prioritise: wages, HMRC, and anything that would stop you trading if unpaid usually come before discretionary spending. Do not simply pay whoever shouts loudest.
Talk to the people you owe before you miss a payment. Suppliers are often willing to agree a short payment plan if approached early, and HMRC’s Time to Pay service exists for businesses that cannot pay a tax bill on time. Silence tends to close options that a conversation would have kept open.
At the same time, get professional advice. Your accountant can help you see whether this is a timing problem or something structural, and a licensed insolvency practitioner can advise if the position is more serious. Directors have specific legal duties once a company is at risk of insolvency, and acting without advice at that point can create personal exposure.
Borrowing is not automatically the answer in a crisis. It can work where the shortfall is temporary and you can clearly see the cash arriving that will repay it. Where trading is loss-making, additional debt usually deepens the problem. CWAF is an independent credit broker, not a lender, accountant or insolvency adviser, and we would rather tell you that funding is the wrong tool than arrange something you cannot sustain.