A dealer finance partnership is a standing arrangement between your dealership and a broker, so that a customer buying your equipment has a funding route in front of them at the point of sale. CW Asset Finance is an independent credit broker, not a lender, with a panel of more than 60 lenders.
The split of work is straightforward. You know the asset, the customer and the deal. The broker handles the funding side: matching the requirement to lenders whose criteria fit, packaging the proposal, and running it through to payout. Nothing is guaranteed, because every proposal is subject to the lender’s own underwriting.
What the partnership does not do is settle your own regulatory position, and that turns on who your customers are. Finance to an incorporated business for business use sits outside the FCA’s consumer credit regime, which is where most equipment, plant, machinery and commercial vehicle deals fall. Sole traders and partnerships are individuals in law rather than companies, so their agreements can fall inside the regime depending on the amount and the purpose. Finance to a private individual for personal use is squarely regulated.
That is why many dealers selling to limited companies work with a broker without holding any FCA permission at all, while a dealer with a mixed customer book has more to think about. This is general information, not legal or compliance advice, and your position depends on your customer mix.
CW Asset Finance is based in Tadcaster, North Yorkshire, works with dealers across the UK, and is an Appointed Representative of Rural Finance Limited (FRN 630701), which is authorised and regulated by the Financial Conduct Authority.